How much does a website cost in India?
A business website in India costs between ₹15,000 and ₹6,00,000 depending almost entirely on whether it is a template someone configured or a site written for your business. Most small-business sites that need to rank land between ₹60,000 and ₹2,00,000.
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Almost every answer to this question online is written by somebody selling at one end of the range. This one is written by a studio that quotes in the middle of it, so treat the bands as what they are — the shape of the market, with our own position stated openly rather than hidden.
The bands
| Band | What you get | Typical timeline |
|---|---|---|
| ₹15,000 – ₹50,000 | A theme configured on WordPress, Wix or Shopify by a freelancer. Fine for a brochure site nobody needs to find. | 1 – 2 weeks |
| ₹60,000 – ₹2,00,000 | A hand-built site for one business: real content structure, per-page metadata and structured data, fast on mobile. The band most small businesses that need search traffic land in. | 3 – 6 weeks |
| ₹2,00,000 – ₹6,00,000 | Multi-location or content-heavy: many pages, an answer library, a content model somebody non-technical can add to, migration from an existing site without losing rankings. | 6 – 12 weeks |
| ₹6,00,000 and up | No longer a website. Logins, dashboards, payments, data — that is a web application, and it is priced as custom software. | 12 weeks and up |
What actually moves the number
- Page count, but only real pages
- Twelve pages that each say something different is a real twelve-page build. Twelve pages that are the same page with a different heading is one page and a template, and it should not be priced as twelve.
- Whether the content exists
- The single largest hidden variable. If you have the copy, the photographs and the prices, a build moves fast. If somebody has to write them, that is a separate piece of work and it is usually the reason a project runs late rather than the code.
- Whether it has to rank
- A site that only needs to exist is a fraction of the cost of one engineered to be found. Structured data, internal linking, per-page metadata, an answer library and Core Web Vitals are real work, and they are the difference between the first two bands.
- Integrations
- Payments, WhatsApp, a CRM, a booking diary, an ERP. Each one is a system with its own failure modes, and each adds days rather than hours.
- Migrating an existing site
- Moving a site that already ranks costs more than building a new one, because every URL that changes needs a redirect and the metadata has to carry across. Skipping that work is how a redesign loses six months of traffic.
The five costs quotes leave out
- Domain and hosting. ₹1,000 to ₹15,000 a year depending on traffic. A static site on modern hosting is at the low end of that.
- Content and photography. Copywriting for a ten-page site is a real cost. Original photographs of your premises and team are worth more than any stock library and are almost never in the quote.
- Ongoing search work. A site that ranks does not stay ranked on its own in a competitive market. Retainers in India run roughly ₹25,000 to ₹1,00,000 a month depending on scope.
- Changes after launch. Ask what is included. A fixed-scope project should say what happens when you want something added in month three, and the answer should be a number rather than a shrug.
- Who owns it. If the code and the accounts are not handed to you, the real cost is that you cannot leave. Ask this before signing, not after.
Fixed price or hourly?
For a website, fixed price on a fixed scope is almost always the right structure, and any studio that cannot quote one has not understood the brief yet. Hourly makes sense for open-ended product work where the requirements genuinely will change, which a marketing site's rarely do.
What a good quote states: what is included, what is not, what the excluded items would cost to add, the duration and the payment stages. If it states only a number, you are being asked to trust rather than to compare.
Is a cheap website a false economy?
Not always, and it is worth being honest about that. If you need a page so people can confirm you exist and find your phone number, a ₹20,000 template does that perfectly well. The false economy is buying a ₹20,000 site expecting it to bring in customers from search, then paying twice when it does not.
The question to answer before getting quotes is which of those two you are buying. They are different products that happen to share a name, and most disappointing website projects in India are a mismatch between the two rather than a bad build.
Questions
Related questions
Why do website quotes in India vary by ten times for the same brief?
Because the brief is describing two different products: a theme configured in a week, and a site written for one business over a month. Both are called a website.
The way to compare them is to ask what happens to each on a search results page. A configured theme and a hand-built site can look similar and behave completely differently once you need to be found.
Is WordPress cheaper than a custom-coded website?
Cheaper to start and often more expensive to keep. The build cost is lower; the plugin licences, maintenance and performance work are recurring.
WordPress is a reasonable choice when a non-technical team publishes daily and needs an editor. It is a poor one when the site is twelve pages that change twice a year, where you are paying maintenance on machinery nobody uses.
How much should I budget for SEO on top of the build?
Between ₹25,000 and ₹1,00,000 a month in India depending on competition and scope, and it is a retainer rather than a one-off.
Do not start it the month the site launches. Give the build time to be indexed, then start once there is something to measure. Retainers begun on an empty domain spend the first two months on work that would have happened anyway.
Do I need to pay for the website all at once?
No. A fixed-price project is normally staged against milestones — a payment to start, one or more at agreed points, and the balance on launch.
Be wary of a full payment upfront on a project of any size, and equally of a studio willing to build the whole thing before invoicing. Neither structure protects both sides.
What is the cheapest site that can still rank?
Around ₹60,000 in India, and the constraint is not the design but the content structure — a page for each thing you want to be found for, written properly.
Below that band you are buying a template, and a template can rank if the content behind it is genuinely good. What you cannot buy cheaply is the structural work: metadata, structured data, internal linking and speed on a mid-range Android phone.