Custom websites · Bengaluru
Hand-written code. Built to be found, and to be cited.
Quoted per projectconnect@myfloww.in
- Indexed
- Ranked
- Cited
What hand-coded means
Only the code the page actually needs.
| What decides it | A template or page-builder site | A hand-coded site |
|---|---|---|
| What the browser downloads | The machinery for every feature the template might ever need, on every page, for every visitor — including the sliders you deleted and the shop you never opened. | Only the markup, the styles and the small amount of JavaScript the page genuinely requires, and nothing else. |
| How it behaves on mobile data | On a clinic's mobile connection that weight is measured in seconds, and loading speed is something search engines measure directly. | Fast on a phone on mobile data in a waiting room, which is where most of your patients will actually open it. |
| What you can say | Page builders have a shape, and every site built in one ends up wearing it. | Components built for the project rather than pulled from a kit, so the site looks like your practice rather than like the last four sites the same template produced. |
SEO and GEO
Two jobs, and they are not the same job.
SEO — search engine optimization
- Technical foundation
- Fast loading, no layout shift, correct heading hierarchy, semantic landmarks, working canonical tags, a real sitemap and robots file.
- Per-page metadata
- A unique title and description for every route, written to be read by a person, not stuffed for a crawler.
- Structured data
- Schema.org markup describing what the organisation is, what it sells, what it costs and what questions it answers.
- Internal linking that means something
- Links that go where the reader would actually want to go next, with text that says where that is.
GEO — generative engine optimization
- Answer-first writing
- Every section opens with a complete, self-contained sentence that answers the question before elaborating. AI systems extract the first sentence — so it has to stand alone.
- Entity clarity
- Stating plainly and consistently what the business is, in the same words, in enough places that a model can resolve it to one entity with confidence.
- Extractable structures
- Real tables for prices, real ordered lists for processes, real definition lists for terms. A table faked out of divs is invisible as a table.
- llms.txt
- A plain-text summary of the business written for AI crawlers — what it is, who it serves, what it costs, how to reach it.
- An answer library
- Genuinely useful pages that are the best answer on the internet to a specific question your customers ask. This is the part that takes real work.
The demo
This site is the portfolio piece.
| Decision | What it means here | Why |
|---|---|---|
| Prerendered, never assembled per request | Every page is generated at build time and served from cache as a finished document. | No database query and no template render between a visitor and the page, so nothing gets slow under load. |
| No third-party render-blocking requests | Zero external scripts or stylesheets in the document. | A page that depends on someone else's server is only as fast as their worst day. |
| Self-hosted, subset fonts | Fonts are downloaded at build time, subset and served from this domain. | No round trip to Google, no flash of unstyled text, no layout shift. |
| Real HTML structures | Prices are in a <table>, processes are in an <ol>, definitions are in a <dl>. | Assistive technology can navigate them, and an AI system can extract them. |
| Structured data on every route | Organization, WebSite, SoftwareApplication, Service, FAQPage, BreadcrumbList, Article. | It tells a machine what this page is, rather than making it guess. |
| llms.txt and llms-full.txt | A plain-text summary written specifically for AI crawlers. | If a model is going to summarise you, write the summary yourself. |
| Answer-first copy | Every section and FAQ answer opens with a complete, self-contained sentence. | That opening sentence is the one an AI system quotes. |
How a project runs
From brief to live.
01
Work out what the site is for
Who it is for, what you want them to do, and which questions they are actually typing. This determines the whole structure.
02
Structure and copy
The page map, then the writing. Copy comes before design, because a layout built around unwritten content is a guess.
03
Design and build
An identity built for you, then hand-written code. You see it running, not as a picture of a website.
04
Ship and measure
Live, submitted, and instrumented — so you can see what it is doing rather than assume.
Questions
About websites and GEO.
What makes a hand-coded website different from a template?
A hand-coded website ships only the code the page actually needs, which is why it loads faster, ranks better and can be shaped exactly around what the business is trying to say.
Template and page-builder sites carry the weight of every feature they might ever need, on every page, for every visitor. That shows up as slow loading on a mobile connection, and slow loading is something search engines measure directly.
What is GEO, and how is it different from SEO?
GEO — Generative Engine Optimization — is the practice of getting your business cited and recommended by AI systems like ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, where SEO is about ranking in a list of blue links.
The two overlap but are not the same. SEO rewards authority and relevance across a page; GEO rewards content an AI system can extract a clean, self-contained answer from, and a site whose facts are consistent enough that it can identify who you are with confidence.
Can you prove the approach works?
This site is the proof — every technical decision described on this page is running on the page you are reading.
Static export with no render-blocking third-party requests, self-hosted subset fonts, real HTML tables and lists rather than divs, per-route structured data, an llms.txt written for AI crawlers, and answer-first copy throughout. Open the source and check.
What does a website cost?
Websites are quoted per project, because a five-page clinic site and a multi-location practice with an answer library are genuinely different pieces of work.
Tell us what you need at connect@myfloww.in and we will scope it properly.
The examples on this page are drawn from clinics because that is where MyFloww started. The websites, SEO, AI and automation work is sold to any business in India, in any industry — only Kinetiq and Kinetiq Enterprise are healthcare products.
By industry
Where we have written this down properly.
Reviewed 2026-08-20
For physiotherapy clinics
A physiotherapy clinic website converts on two things: proof that a named, qualified physiotherapist will treat you, and the ability to book without phoning. Everything else on the page is secondary. Condition pages outrank the home page in practice.
Reviewed 2026-08-20
For dental clinics
A dental clinic website has two distinct jobs: capture routine work fast, and hold a high-value elective patient through a research cycle that runs weeks. Treatment pages with real cost bands and named clinicians do the second job; a booking button does the first.
Reviewed 2026-09-04
For diagnostic labs
A diagnostic lab website is a booking funnel with a trust problem attached. It has to take a home-collection booking in under a minute, state the fasting requirement and turnaround for each test, and make the accreditation and the pathologist visible enough that a patient chooses it over an aggregator.
Where to next
- Why we build in Next.js
The technical case — rendering strategies, migrations, and when WordPress is the better answer.
- SEO and GEO management
The same two jobs, done month after month on a site that already exists rather than one we build.
- Custom app, CRM and ERP development
When the site needs a product behind it — bookings, accounts, orders — rather than pages in front of it.
Tell us what the site has to do.
Websites are quoted per project, because a five-page brochure site and a catalogue with a full answer library behind it are genuinely different pieces of work.
Or message us on WhatsApp · connect@myfloww.in